https://dataspice.net/blog Practical writing on cookieless measurement, AI-assistant referral traffic, consent law, and joining the traffic sources you see to the customers who pay you. en Thu, 13 Aug 2026 12:00:00 GMT https://dataspice.net/blog/traffic-from-chatgpt-and-perplexity https://dataspice.net/blog/traffic-from-chatgpt-and-perplexity Tue, 11 Aug 2026 12:00:00 GMT AI assistants send real visitors and most tools file them as direct. How assistant referrals are identified, and why some are unattributable by any tool. https://dataspice.net/blog/do-you-need-a-cookie-banner-for-analytics https://dataspice.net/blog/do-you-need-a-cookie-banner-for-analytics Tue, 11 Aug 2026 12:00:00 GMT The law that puts a banner on your site is the ePrivacy Directive, not the GDPR. What Article 5(3) says, when measurement is exempt, and how to remove it. https://dataspice.net/blog/why-your-analytics-thinks-you-are-three-people https://dataspice.net/blog/why-your-analytics-thinks-you-are-three-people Tue, 11 Aug 2026 12:00:00 GMT Two tools on the same page never agree on visitors, and neither is broken. How sessions are defined, why tabs become visitors, what cookieless counting costs. https://dataspice.net/blog/choosing-a-google-analytics-alternative https://dataspice.net/blog/choosing-a-google-analytics-alternative Tue, 11 Aug 2026 12:00:00 GMT Most GA4 alternative round-ups are affiliate lists. This is the checklist: consent, sampling, data ownership, export, pricing shape, and what you give up. https://dataspice.net/blog/the-five-numbers-worth-watching-before-revenue https://dataspice.net/blog/the-five-numbers-worth-watching-before-revenue Tue, 11 Aug 2026 12:00:00 GMT Before revenue, most dashboards measure activity rather than progress. Five numbers that show whether it is working, and four that waste your attention. https://dataspice.net/blog/which-traffic-source-actually-paid-you https://dataspice.net/blog/which-traffic-source-actually-paid-you Tue, 11 Aug 2026 12:00:00 GMT Traffic reports rank sources by visits. The revenue ranking is usually different. How to join a paying customer back to the source that produced them.